Substantial Entertainment™

Bio:

..
.. ....

.. In todays rap industry, new acts come through the door riding on the backs of already established stars. Everyone is at least a little talented at at least something. Talent is something you can learn, it's something you can hone. Not everyone is gifted. Anybody with an ear to the streets, to the mixtapes, over the last year has been privy to something pretty remarkable. We've finally found what the game has been missing. Syrus (C.E.O Substantial Entertainment) is taking the game to a new level. Having been working on their first album, Substantial is set for their rise in the industry. Syrus's do-it-yourself approach to marketing and promotion carries over into his dedicated work ethic and creative streak in the studio. I got my own production company he says. I dont really like using peoples beats for freestyles, because I feel like if your a producer a lot of beats just sit on the shelf. Its a long process with people waiting to buy beats, so why have them sit on the shelf if they're hot? If you have genuine talent, youll be able to make more hot music as you grow." The dual role of being a rapper and producer is something Syrus takes very seriously. He aspires to match the success of more commercial artists on a street level. It's all about making music that the streets wants to hear. Im just trying to get on the map, doing what we do"

Member Since:

March 14, 2006

Members:

Record Label:

Substantial Entertainment